Digital signage is revolutionizing the way businesses communicate with employees. By utilizing technology to display their own content and integrating business applications, companies can regularly provide intentional messaging to engage their employees and enhance the employee experience.
According to a study by the Center for Digital Education, 94% of organizations reported that digital signage had improved communication in their workplace. There are five ways employers can make a significant impact on their business goals by incorporating digital signage in their communication strategy:
- Improve safety in the workplace
- Increase corporate transparency
- Integrate business Apps to make quicker business decisions
- Boost the employee experience
- Create a stronger company culture
Improved Safety in the Workplace
Safety should always be a top priority in the workplace. Digital signage can play a crucial role in keeping employees informed of safety protocols and procedures. For example, reinforcing safety awareness topics covered in training, important PPE protocol, safety tips, displaying emergency exit routes and muster locations, fire drill schedules, and severe weather alerts. This information can be updated in real-time or automated, ensuring that employees always have access to the most current safety information.
According to a study conducted by the National Safety Council, the use of digital signage can reduce workplace accidents by up to 25%. In addition, employees are more likely to remember safety information when it is presented in a visual format, such as digital signage. By using digital signage to improve workplace safety, businesses can not only reduce the risk of accidents but also increase employee satisfaction and productivity.
Increased Corporate Transparency
Transparency is critical in today's business world. Companies that are open and honest with their employees are more likely to gain their trust and loyalty and have higher employee retention rates. Digital signage can be an effective tool for promoting corporate transparency by displaying key performance metrics, financial data, and company news. This leads to better communication between management and employees, resulting in a more informed and engaged workforce.
According to a study by the Harvard Business Review, companies that are transparent with their employees have a 30% lower turnover rate than companies that are not transparent.
Integrate the Business Apps You Currently Use
One of the biggest advantages of digital signage is its ability to integrate with existing business apps and software. By using digital signage software with the ability to integrate with third-party apps, businesses can display data and real-time information from their existing systems, such as CRM software, HR systems, PowerBi, and many other business applications.
For example, a business could display real-time sales data from its CRM system or real-time KPIs to display on the production floor. By integrating digital signage with these systems, businesses can increase visibility into key metrics and improve communication or production goals.
Improve Employee Experience
Employee experience is becoming increasingly important for businesses looking to attract and retain top talent. Digital signage can be used to enhance the employee experience by providing relevant and engaging content, such as company news, continuous education on health and wellness offerings, employee recognition, and social media feeds.
According to a study by Gallup, companies with highly engaged employees have 21% higher profitability than those with low engagement levels. By using digital signage to promote employee engagement and communication, businesses can create a more positive work environment and improve overall employee satisfaction.
Create a Stronger Company Culture
The culture of your company is a critical factor in the success of any business. Incorporating digital signage into your communication plan allows collaboration from multiple departments to educate, inform and engage – therefore promoting a positive culture. A study by Gallup found that engaged employees are 21% more productive than their disengaged counterparts.
You can display company mission statements, employee recognition, benefits offerings, community service, and team-building events. By promoting these initiatives through digital signage, businesses can create a sense of community and inspire employees to work together towards common goals.
As you can see, in a fast-paced digital world, staying ahead of the game is crucial for businesses. By harnessing the power of digital signage, you can create a workplace that is safe, transparent, efficient, engaging and united. Don't miss out on the countless benefits that digital signage has to offer. Embrace the digital revolution and watch your business soar to new heights of success!